The Thoroughbred Retirement Foundation officially launched its annual TRF Hay Drive on Friday, February 19. Started in 2008, the annual TRF Hay Drive campaign is essential to help the TRF meet its annual hay costs of more than $200,000. This year, the theme “Hay! It’s what’s for breakfast, lunch and dinner.” has already taken off with an early challenge grant. Longtime supporter and board member Carl Domino set up the $2,500 match that was met in days.
“We call it the Domino Effect,” said Diana Pikulski, TRF’s Director of External Affairs. “It was great to have such a successful launch and we thank Carl and Sophia Domino for their generosity.”
This year the TRF also launched an online peer-to-peer fundraising platform that allows supporters to create their own TRF Hay Drive fundraising page and start their own team. The person who raises the most money for the Hay Drive before April 15 will receive a new iPad 4 Mini generously donated by the Thoroughbred Daily News.
Click here for a Tip Sheet on how to start your own TRF Hay Drive page.
For every Hay Drive donation of $100 or more, donors will receive a free TRF tote bag and for $50 or more, a TRF baseball cap, all courtesy of Cameo Industries of Amsterdam, NY. (Supplies are limited.)
To join the personal fundraising challenge and have a chance to win the iPad mini, go to TRF’s peer-to-peer fundraising platform: http://tinyurl.com/trfhaydrive